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NEW HOMES MAGAZINE, THE BIGGER, BETTER BOOK

New Homes Magazine—The Bigger, Better Book—lives up to its name by providing all the information buyers need to find their dream home in a convenient, easy-to-use format.

The Special Edition Magazine includes Features & Articles to Promote a Buying Decision
More than just a directory, New Homes Magazine and New Homes Special Edition Magazine include interesting articles that encourage a buying decision, along with special advertising features that provide a third-party endorsement. Special Edition advertising sections are also featured on New Homes Online for added exposure.

Buyers Shop by Location, Builder & Price with Maps, Quick Reference Guides & Builder Index
New Homes' color-coded overview maps show the whole picture, so buyers can determine which locations are most convenient to work, shopping, and activities. The Quick Reference Guide includes detailed information about each community—including the builder name, location, starting price, and sales office phone number—so home shoppers don't have to flip between pages. A builder index allows buyers to immediately locate their favorite home builder.

Every Issue is Direct Mailed to Thousands of Active Home Shoppers
New Homes Magazine's unique builder mailing list program targets prospective home buyers who are already actively shopping for a new home. The magazine is also mailed to thousands of home shoppers who request a free copy via the Internet or after receiving a Map Guide.

Grocery Store, Relocation Company and Corporate Distribution Extends Your Reach
A comprehensive distribution program ensures New Homes Magazine gets into the hands of serious home buyers. In addition to retail rack distribution that places New Homes in top grocery stores throughout Northern California, New Homes is available through relocation companies and corporate relocation departments.

Deadline Information
Circulation & Distribution
Advertising Opportunities
Print Specifications
Production Charges

DEADLINE INFORMATION

Issue Deadline
February/March 2012 January 17, 2012
April/May 2012 March 19, 2012
June/July 2012 May 18, 2012
August/September 2012 July 18, 2012
October/November 2012 September 19, 2012
December 2012/January 2013 November 15, 2012

DISTRIBUTION

  1. Direct Mailed to Serious Home Shoppers
    • Subscriber List—from Magazine, Map Guide & Internet requests
    • Active Home Shoppers—from builder—supplied mailing lists
  2. Distribution in Northern California Safeway and SaveMart Stores
    • South Bay: Santa Clara, Santa Cruz, Monterey Counties
    • East Bay: Alameda, Contra Costa, Solano Counties
    • San Francisco/Peninsula: San Francisco, San Mateo Counties
    • North Bay: Marin, Napa, Sonoma Counties
    • Sacramento: El Dorado, Placer, Sacramento, Yolo, Yuba Counties
    • Central Valley: San Joaquin, Stanislaus, Merced, Fresno Counties
  3. Corporate/Relocation Distribution through Northern California Firms
  4. Online Exposure

ADVERTISING OPPORTUNITIES

New Homes Magazine is printed bi-monthly with monthly covers. The magazine is distributed monthly and advertising is available in two month increments only.

For information on current rates, please call 707-451-9990 or contact us at: info@newhomesmag.com

Magazine Advertising
Full Page 4-Color Display Ad
2-Page Spread
Full Page B/W
1/2 Page 4-Color
1/2 Page B/W

Covers and Premium Positions
Monthly Front Cover & 6-Page Cover Story (2 mos.)
Gatefold (various configurations available)
Back Cover
Inserts (we produce or you supply)
Reply Cards

PRINT SPECIFICATIONS

General Specifications:
Software Applications InDesign, QuarkXpress, Photoshop, Adobe Illustrator
Support Files and Art Photoshop: tiff, eps, hi-res jpg;
All electronic photos supplied at 100% and 300-350 dpi in CMYK format
Color density: No more than 290% tone density for the total of all four color channels
Original art format: 4" X 5" or 2 1/4" transparencies, 35mm slides
Illustrator: eps, preferably with outlined fonts; No PDFs
Fonts to include all native screen and printer font families; no custom suitcases
All electronic files must be accompanied with hard copy color proofs
Transport of Files CD, DVD, e-mail attachment
FTP Site: Call for FTP information


Magazine Specifications:

Page trim size 8" X 10.75"
Document size 8" X 10.75" with live area .5" from trim and a .125" bleed outside of trim
Allow a 2.25" X 8" area for masthead
Map location Please furnish materials with map location of community or written directions to community location.


For questions regarding specifications, please contact 707-451-9990.

PRODUCTION CHARGES

New Homes offers a full range of creative services including layout and design, copy writing, and ad production. Our team of design and print production professionals will help you create a great looking ad or cover feature.

Design services (per page) $200
Create one page digital file with proof (includes one new scan) $300
Additional scan $150
Create one page digital file with proof (no new scans) $150
Pick-up 4/c page from previous issue $40
Type change (per page) $45
Classified ad (pick up from New Homes Map Guide) $40
Photo retouching & image manipulation $100
Convert any file to QuarkXpress $65
Camera ready mechanicals converted to digital files $100
Ad changes after final approval (no new scans) $300
Additional color proof $75
Copywriting services $60/hour


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