NEW HOMES MAGAZINE, THE BIGGER, BETTER BOOK

New Homes Magazine—The Bigger, Better Book—lives up to its name by providing all the information buyers need to find their dream home in a convenient, easy-to-use format.

The Special Edition Magazine includes Features & Articles to Promote a Buying Decision
More than just a directory, New Homes Magazine and New Homes Special Edition Magazine include interesting articles that encourage a buying decision, along with special advertising features that provide a third-party endorsement. Special Edition advertising sections are also featured on New Homes Online for added exposure.

Buyers Shop by Location, Builder & Price with Maps, Quick Reference Guides & Builder Index
New Homes' color-coded overview maps show the whole picture, so buyers can determine which locations are most convenient to work, shopping, and activities. The Quick Reference Guide includes detailed information about each community—including the builder name, location, starting price, and sales office phone number—so home shoppers don't have to flip between pages. A builder index allows buyers to immediately locate their favorite home builder.

Every Issue is Direct Mailed to Thousands of Active Home Shoppers
New Homes Magazine's unique builder mailing list program targets prospective home buyers who are already actively shopping for a new home. The magazine is also mailed to thousands of home shoppers who request a free copy via the Internet or after receiving a Map Guide.

Grocery Store, Relocation Company and Corporate Distribution Extends Your Reach
A comprehensive distribution program ensures New Homes Magazine gets into the hands of serious home buyers. In addition to retail rack distribution that places New Homes in top grocery stores throughout Northern California, New Homes is available through relocation companies and corporate relocation departments.

Deadline Information
Circulation & Distribution
Advertising Opportunities
Print Specifications
Production Charges

DEADLINE INFORMATION

2007 Deadlines--New Homes Magazine

Issue	Space Reservations	Material Close
February/March	December 22	December 29
April/May	February 16	February 23
June/July	April 20	April 27
August/September	June 15	June 2
October/November	August 17	August 24
December/January 2008	October 20	October 27

Special Edition Magazine--2007 Special Advertising Sections

Web Survival Guide: April/May through June/July issues
Best Locations & Neighborhoods: August/September through October/November
Premier Home Builders 2008: December/January 2008 through February/March 2008

CIRCULATION & DISTRIBUTION

New Homes Magazine—Circulation of 100,000 per Issue

1. Direct Mailed to Serious Home Shoppers
   • Subscriber List—from Magazine, Map Guide & Internet requests
   • Active Home Shoppers—from builder—supplied mailing lists
2. Distribution in Over 450 Premium Grocery Store & Retail Racks
   • Locations include:
     • Major grocery chains (Safeway, Albertsons, Ralphs, Nob Hill, etc.)
     • Specialty grocery stores (Andronicos, Gene's, Cosentinos, etc.)
     • Regional grocery chains (Cala Foods, Nugget, Bell Market, etc.)
     • Some Blockbuster Video locations
   • Distributed in grocery and retail racks throughout Northern California:
     • South Bay: Santa Clara, Santa Cruz, Monterey Counties
     • East Bay: Alameda, Contra Costa, Solano Counties
     • San Francisco/Peninsula: San Francisco, San Mateo Counties
     • North Bay: Marin, Napa, Sonoma Counties
     • Sacramento: El Dorado, Placer, Sacramento, Yolo, Yuba Counties
     • Central Valley: San Joaquin, Stanislaus, Merced, Fresno Counties
3. Corporate/Relocation Distribution through 127 Northern California Firms
4. Online Exposure through the Special Edition Magazine

ADVERTISING OPPORTUNITIES

New Homes Magazine is printed bi-monthly with monthly covers. The magazine is distributed monthly and advertising is available in two month increments only.

For information on current rates, please call 707-451-9990 or contact us at: info@newhomesmag.com

Magazine Advertising
Full Page 4-Color Display Ad
2-Page Spread
Full Page B/W
1/2 Page 4-Color
1/2 Page B/W

Covers and Premium Positions
Monthly Front Cover & 6-Page Cover Story (2 mos.)
Gatefold (various configurations available)
Back Cover
Inserts (we produce or you supply)
Reply Cards

Special Edition Magazine ~ Covers and Premium Positions
Front Cover + 2 page feature
Special Advertising Section (includes online feature)
Back Cover

PRINT SPECIFICATIONS

General Specifications:

Software Applications	InDesign, QuarkXpress, Photoshop, Adobe Illustrator
Support Files and Art	Photoshop: tiff, eps, hi-res jpg; All electronic photos supplied at 100% and 300-350 dpi in CMYK format Color density: No more than 290% tone density for the total of all four color channels Original art format: 4" X 5" or 2 1/4" transparencies, 35mm slides Illustrator: eps, preferably with outlined fonts; No PDFs Fonts to include all native screen and printer font families; no custom suitcases All electronic files must be accompanied with hard copy color proofs
Transport of Files	CD, DVD, e-mail attachment FTP site host: ftp.newhomesmag.com user I.D.: nhftp password: nhftp (when e-mailing or placing documents on the FTP site use a compressing program to aid in a corruption free transfer.)

Magazine Specifications:

Page trim size	8" X 10.75"
Document size	8" X 10.75" with live area .5" from trim and a .125" bleed outside of trim Allow a 2.25" X 8" area for masthead
Map location	Please furnish materials with map location of community or written directions to community location.

For questions regarding specifications, please contact Diana Morris at (707) 451-9990.

PRODUCTION CHARGES