NEW HOMES MAGAZINE, THE BIGGER, BETTER BOOK

New Homes Magazine—The Bigger, Better Book—lives up to its name by providing all the information buyers need to find their dream home in a convenient, easy-to-use format.

The Special Edition Magazine includes Features & Articles to Promote a Buying Decision
More than just a directory, New Homes Magazine and New Homes Special Edition Magazine include interesting articles that encourage a buying decision, along with special advertising features that provide a third-party endorsement. Special Edition advertising sections are also featured on New Homes Online for added exposure.

Buyers Shop by Location, Builder & Price with Maps, Quick Reference Guides & Builder Index
New Homes' color-coded overview maps show the whole picture, so buyers can determine which locations are most convenient to work, shopping, and activities. The Quick Reference Guide includes detailed information about each community—including the builder name, location, starting price, and sales office phone number—so home shoppers don't have to flip between pages. A builder index allows buyers to immediately locate their favorite home builder.

Every Issue is Direct Mailed to Thousands of Active Home Shoppers
New Homes Magazine's unique builder mailing list program targets prospective home buyers who are already actively shopping for a new home. The magazine is also mailed to thousands of home shoppers who request a free copy via the Internet or after receiving a Map Guide.

Grocery Store, Relocation Company and Corporate Distribution Extends Your Reach
A comprehensive distribution program ensures New Homes Magazine gets into the hands of serious home buyers. In addition to retail rack distribution that places New Homes in top grocery stores throughout Northern California, New Homes is available through relocation companies and corporate relocation departments.

Deadline Information
Circulation & Distribution
Advertising Opportunities
Print Specifications
Production Charges

DEADLINE INFORMATION

Issue	Deadline
February/March 2012	January 17, 2012
April/May 2012	March 19, 2012
June/July 2012	May 18, 2012
August/September 2012	July 18, 2012
October/November 2012	September 19, 2012
December 2012/January 2013	November 15, 2012

DISTRIBUTION

1. Direct Mailed to Serious Home Shoppers
   • Subscriber List—from Magazine, Map Guide & Internet requests
   • Active Home Shoppers—from builder—supplied mailing lists
2. Distribution in Northern California Safeway and SaveMart Stores
   • South Bay: Santa Clara, Santa Cruz, Monterey Counties
   • East Bay: Alameda, Contra Costa, Solano Counties
   • San Francisco/Peninsula: San Francisco, San Mateo Counties
   • North Bay: Marin, Napa, Sonoma Counties
   • Sacramento: El Dorado, Placer, Sacramento, Yolo, Yuba Counties
   • Central Valley: San Joaquin, Stanislaus, Merced, Fresno Counties
3. Corporate/Relocation Distribution through Northern California Firms
4. Online Exposure

ADVERTISING OPPORTUNITIES

New Homes Magazine is printed bi-monthly with monthly covers. The magazine is distributed monthly and advertising is available in two month increments only.

For information on current rates, please call 707-451-9990 or contact us at: info@newhomesmag.com

Magazine Advertising
Full Page 4-Color Display Ad
2-Page Spread
Full Page B/W
1/2 Page 4-Color
1/2 Page B/W

Covers and Premium Positions
Monthly Front Cover & 6-Page Cover Story (2 mos.)
Gatefold (various configurations available)
Back Cover
Inserts (we produce or you supply)
Reply Cards

PRINT SPECIFICATIONS

General Specifications:

Software Applications	InDesign, QuarkXpress, Photoshop, Adobe Illustrator
Support Files and Art	Photoshop: tiff, eps, hi-res jpg; All electronic photos supplied at 100% and 300-350 dpi in CMYK format Color density: No more than 290% tone density for the total of all four color channels Original art format: 4" X 5" or 2 1/4" transparencies, 35mm slides Illustrator: eps, preferably with outlined fonts; No PDFs Fonts to include all native screen and printer font families; no custom suitcases All electronic files must be accompanied with hard copy color proofs
Transport of Files	CD, DVD, e-mail attachment FTP Site: Call for FTP information

Magazine Specifications:

Page trim size	8" X 10.75"
Document size	8" X 10.75" with live area .5" from trim and a .125" bleed outside of trim Allow a 2.25" X 8" area for masthead
Map location	Please furnish materials with map location of community or written directions to community location.

For questions regarding specifications, please contact 707-451-9990.

PRODUCTION CHARGES