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NEW HOMES MAP GUIDE—
THE DIRECT MAIL POWERHOUSE
New Homes Map Guide puts new home neighborhoods on the map—as well as on the Internet. Buyers love the Map Guide's poster-sized, fold-out format which makes it easy to comparison shop by location and price.
Five Regional Editions Reach
A Highly Targeted Audience
- San Francisco, Peninsula,
Alameda & North Bay
- Contra Costa County& Surrounding Areas
- Santa Clara County & Surrounding Areas
- Sacramento Region
- Central Valley Region
Delivered to Over Half A Million Potential Buyers Every Month
With over 550,000 copies delivered through newspapers and direct mail every month, New Homes Map Guide blankets Northern California, reaching serious buyers and drawing new prospects into the market. Newspaper subscribers receive New Homes Map Guide in their newspaper while non-subscribers receive the Map Guide in their mailbox, ensuring complete market coverage.
Newspapers include:
Knight Ridder Newspapers:
San Jose Mercury News
Contra Costa Times
The Monterey County Herald
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ANG Newspapers:
The Oakland Tribune
The Fremont Argus
Marin Independent Journal
San Mateo Times
The Alameda Times Star
The (Hayward) Daily Review
Vallejo Times Herald
Tri Valley Herald
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Online Exposure Extends Your Reach
Map Guide ads are featured on New Homes Online, as part of the site's searchable Find-A-Home database. When a new community is added to the Map Guide, it's also included in the monthly edition of the New Home Alerts email newsletter. In addition, Map Guide covers receive online exposure as Featured
Communities of the Month.
Delivered to Broker and Realtor Offices throughout Northern California
New Homes Map Guide is distributed to broker and Realtor offices throughout Northern California, delivering your message to thousands of real estate professionals.
DEADLINE INFORMATION
2007 Deadlines--New Homes Map Guide
| Issue |
Space Reservations |
Material Close |
| January/February |
November 17 |
November 22 |
| March/April |
January 19 |
January 26 |
| May/June |
March 16 |
March 23 |
| July/August |
May 18 |
May 25 |
| September/October |
July 20 |
July 27 |
| November/December |
September 14 |
September 21 |
| January/February 2008 |
November 16 |
November 21 |
CIRCULATION & DISTRIBUTION
New Homes Map Guide—Circulation of 1.1 Million Per Issue
- Five Regional Editions Direct-Mailed & Inserted into Newspapers
- San Francisco, Peninsula, Alameda & North Bay: Circulation of 240,000
- Contra Costa County& Surrounding Areas: Circulation of 210,000
- Santa Clara County & Surrounding Areas: Circulation of 210,000
- Sacramento Region: Circulation of 210,000
- Central Valley Region: Circulation of 230,000
- Additional Distribution Through
- Newspapers
- Grocery store & retail racks
- Broker & realty offices
- Internet Exposure on New Homes Online
- Map Guide HBAs are included in New Homes Online's searchable database
- Advertisers are featured on New Homes Online's Homebuilder Directory
- New HBAs are announced in the New Home Alerts email newsletter
ADVERTISING OPPORTUNITIES
New Homes Map Guide is printed bi-monthly with monthly covers. The Map Guide is distributed monthly and advertising is available in two month increments only.
For information on current rates, please call 707-451-9990 or contact us at: info@newhomesmag.com
Map Guide Advertising
HBA (Home Builder Ad)--includes online HBA
Front Cover
Back Cover
Full Inside Panel Display Ad
1/2 Panel Display Ad
1/4 Panel Display Ad
Discounts available for multiple HBA, cover, and display ad purchases. Discounts also available for purchasing advertising in multiple Map Guide editions.
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PRINT SPECIFICATIONS
General Specifications:
| Software Applications |
InDesign, QuarkXpress, Photoshop, Adobe Illustrator
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| Support Files and Art |
Photoshop: tiff, eps, hi-res jpg;
All electronic photos supplied at 100% and 300-350 dpi in CMYK format
Color density: No more than 290% tone density for the total of all four color channels
Original art format: 4" X 5" or 2 1/4" transparencies, 35mm slides
Illustrator: eps, preferably with outlined fonts; No PDFs
Fonts to include all native screen and printer font families; no custom suitcases
All electronic files must be accompanied with hard copy color proofs
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| Transport of Files |
CD, DVD, e-mail attachment
FTP site
- host: ftp.newhomesmag.com
- user I.D.: nhftp
- password: nhftp
(when e-mailing or placing documents on the FTP site use a compressing program
to aid in a corruption free transfer.)
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Map Guide Specifications:
| Page trim size |
8" X 11" |
| Document size |
8" X 11" with live area .5" from trim and a .125" bleed outside of trim
Allow a 2.25" X 8" area for masthead
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Home Buyer Ad (HBA):
| (HBA) Copy: |
Maximum of 320 characters. |
| Map location |
Please furnish materials with map location of community or written directions
to community location.
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For questions regarding specifications, please contact Diana Morris at (707) 451-9990.
PRODUCTION CHARGES
New Homes offers a full range of creative services including layout and design, copy writing, and ad production. Our team of design and print production professionals will help you create a great looking ad or cover.
| New scan |
$150 |
| Type |
$45 |
| Cover/panel ad design (per page) |
$200 |
| Photo retouching & image manipulation |
$100 |
| Convert any file to QuarkXpress |
$65 |
| Camera ready mechanicals converted to digital files |
$100 |
| Ad changes after final approval (no new scans) |
$300 |
| Additional color proof |
$75 |
| Copywriting services |
$60 |
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