by Michael Serpa
Owner, Vice President of Marketing, The
Ryness Company
The
homes being built today are rapidly changing
in many ways. The single story ranch style
home has given way to two story homes and
now two story homes are rapidly giving way
to three story homes in some residential markets.
Not only is the basic exterior of the home
changing by adding more architectural relief
where possible, but the materials which go
into building the home, specifically, the
"sticks" framing the house are often
not sticks at all but steel. Let's take a
look from the inside out, at the new homes
being built today to get a better feel for
the changing face of home building.
The Facts About Steel Framing
Primarily, the question many buyers have is
how does steel framing stack up against stick
framing? What are the benefits? What are the
drawbacks? Cost considerations and quality
control?
In short, steel framing a home is faster.
If you take a look at straight labor costs,
the difference can be counted not just in
nickels and dimes, but in hundreds and thousands
of dollars. For instance, it will take a crew
one week to frame a 2000-square foot house
using light gauge steel. In the wood-framed
home there is nearly two and one half times
more labor and it takes more than twice -
and in some cases three times as long - to
frame the same home. Remember too, that 80%
of the labor and manufacturing for steel framing
is conducted in a controlled, factory environment.
This means quality control is much higher
which translates to accuracy being greatly
improved. In plain terms, fewer bowed walls,
less settlement issues with nail pops and
drywall cracks, more square corners, and a
better quality-built home throughout.
Steel framing is cleaner, there is virtually
no waste, it's environmentally sound and most
builders agree that it is quite possibly the
wave of the future for the reasons mentioned
above. The use of steel in construction began
decades ago in commercial applications where
it is used the majority of the time for its
structural integrity and dexterity. In residential
applications, framing sections are delivered
by truck and installed in a numerical sequence,
very similar to a large erector set. Everything
fits in place and no waste goes on the ground.
For the recycling aspect of using steel framing
in homes, it takes about five old Buicks to
build a 2,000 square foot house as opposed
to several trees. Steel does not rot, split,
twist, or dry rot. It is termite proof, fire
proof, warp proof, and is lighter than wood
meaning there is less labor required and less
downward pressure on a slab foundation.
Primary objections to steel framing for builders
have been labor availability, a time consuming
learning curve and concerns about processing
delays (through building plan approvals in
cities and counties). Then, of course, there
is the fear of the unknown.
Buyer objections to steel framing include
worries about hanging pictures, fear of lightning
strikes, and so on. Hanging a picture requires
special screws if hanging directly on a stud,
however, drywall picture hanging remains the
same as what would be required in a wood-framed
home. Screws such as these are provided at
move in. Lightning is not so much of an issue
because steel actually routes any charge that
may occur directly to the ground as opposed
to through the structure.
Floorplans For Today's Lifestyles
The evolution of the floorplan for homes today
is driven by several interrelated variables.
Among the variables are land availability,
political trends regarding growth, and the
economy. In a strong economy buyer "wants"
become an important part of the purchase proposition.
In a weaker economy, buyer "needs" drive
the purchase decision.
For example, in Northern California, land
for development is scarce due to growth controls
and limited availability of wet utility resources.
While the first choice of most new home buyers
in the Bay Area is single family-detached
housing, there is significant political pressure
from local governments to build more multi-family
and small lot housing to help reduce mounting
traffic congestion and make homes more affordable.
In multi-family housing, three-story construction
is becoming more attractive as a way for buyers
to gain more living space, be closer to their
jobs, and pay as much as 40% less for their
home. As a result, many builders in Northern
California are blending more multi-family
and small lot product into their land portfolios.
The Architectural Touch
Specifically, what are the trends in exterior
design? Again, it's all about curb appeal.
Many builders are addressing the buyer desire
for architectural flair by adding more gables
to the fronts and building steeper pitches.
Moving garages off the front of homes is still
very popular among buyers and city/county
governments. Three-car garages in single family
homes continue to be most popular, however,
due to lot size constraints, we're seeing
more three-car tandem-style garages. Traditional
touches such as covered entries and porches
are still very popular in most markets. Wood
exteriors, including shingle and horizontal
siding are favored by many buyers who desire
a warm, friendly feel. However, in arid regions,
stucco remains the dominate exterior.
In addition to desiring appealing exterior
design, today's buyers are more sensitive
to land plan issues. Progressive builders
are blending lot yield decisions with curved
linear streets and rolling topography. Buyers
are increasingly aware that a great land plan
ensures an attractive streetscape and an appealing
community for years to come.
As the face of home building continues to
change, buyers can expect new homes to boast
better design and more amenities than ever
before. Thanks to technology and new construction
methods, today's new homes are stronger, safer,
and more energy efficient than homes of the
past. To complement our fast-paced lives,
new homes also offer more comfort and convenience
features - extras that used to be reserved
for high priced custom homes. The latest changes
in home building reflect a return to family
values and lifestyle considerations - and
that's good news for home buyers.
About The Author
Mike Serpa is vice president
of marketing for The Ryness Company, one
of the largest and most successful new homes
sales and marketing companies in the United
States. Serpa engages in feasibility analysis,
product development, research, and brokerage
management for the firm, which currently
represents more than 40 public and private
new home builders throughout California
and the Pacific Northwest. Mike is also
sales and marketing director for American
Building Systems, Inc., which provides framing
and related services in wood and light gauge
steel.