by Robert Freed
Regional
General Manager, KB Home
Call them nesters. Call them
smart consumers. Either way, you"ll have to
call them at their new number. They"re moving.
They"re the men and women
who"ve looked at the national and economic
turmoil over the past couple of months and
seen an opportunity-to reevaluate their priorities
and take advantage of historically low mortgage
rates to buy a piece of a neighborhood and
stability for their families. And help bolster
the economy in the process.
Following a series of ten
interest-rate cuts enacted by the Federal
Reserve this year, mortgage rates are now
at their lowest levels in more than 40 years,
a phenomenon that has lured consumers to open
houses and model homes around the nation.
At press time, the average rate for a 30-year
fixed rate mortgage stood at 6.42 percent.
For home buyers, low interest
rates result in lower mortgage payments. Often,
this means renters can own a home with a great
deal more space and many more amenities than
their apartments offer for roughly the same
monthly outlay.
Over the past several weeks,
Americans have rediscovered a sense of community
and the importance of family, friends and
home. People shopping for a home are resolute
about establishing a sense of place and permanence,
and they"ve come to that decision at what
is-from a lending standpoint-the best possible
time.
The Talaska family, who purchased
a Sacramento KB Home in mid-September, took
advantage of the low interest rates to make
their dreams of homeownership come true. "We
feel that it is a great time to buy a home.
With a daughter and a baby on the way, we
didn"t want to wait," said Kara Talaska.
This fall, independent real-estate
research firm The Meyers Group published an
analysis suggesting that those who opt to
buy are far from alone. "Expect more negative
headlines and a decline in consumer confidence,
but be prepared for housing demand to remain
strong in many markets," the report states.
With the interest rates available
today, it"s not suprising that families like
the Talaskas are making their move. For every
percentage point dip in rates, a buyer"s monthly
payment can be significantly reduced. For
many potential buyers, the lower interest
rates can mean the difference between qualifying
and not qualifying for a home loan.
Which is why it makes sense
for families who are thinking about buying
a new home to take advantage of today"s historically
low rates. Those who believe it"s wise to
wait until rates "bottom out" could end up
missing their chance. And if rates should
drop even lower, families who have already
purchased a home can always consider refinancing.
Now is the time for consumers
to take advantage of-from a lending standpoint-the
best time in more than 40 years to purchase
a new home. Today"s low interest rates will
make the dream of homeownership a reality
for many families. Those who wait, may miss
a once-in-a-lifetime opportunity.
About The Author
Robert Freed is the regional general manager
overseeing KB Home North Bay and South Bay
Divisions in Northern California. Freed
oversees day-to-day operations, including
land acquisition and development, construction,
purchasing, customer service, sales and
marketing. He is a member of the company"s
operating executive committee, a commissioner
for the Santa Clara County Housing Authority,
and serves on the board of directors for
the Bay Area Council and the Southern Division
Home Builders Association. For information
on KB Home"s new home communities, call
888-KB-HOMES or visit www.kbhome.com.